Personalize Employee Benefits for Each Generation

Open enrollment provides an opportunity to educate the workforce about attractive benefits offerings that can help boost employee retention, satisfaction, and engagement. However, with members of four or five generations making up the current workforce, finding a benefits plan that satisfies everyone can be challenging.

Benefits for Each Generation

Age often impacts employees’ most desired benefits, so consider the following generally preferred benefits for each generation:

  • The Silent Generation (1928-1945): Traditional core benefits, retirement benefits, and formal employee recognition programs
  • Baby Boomers (1946-1964): Caregiving benefits, workplace flexibility, comprehensive health care plans, retirement benefits, and ongoing training opportunities
  • Generation X (1965-1980): Remote work, flexible scheduling, and caregiving benefits
  • Millennials (1981-1996): Flexible scheduling, remote work, student loan repayment programs, and ongoing training opportunities
  • Generation Z (1997-2012): Flexible scheduling, remote work, and comprehensive employee assistance program benefits

While these are popular benefits among each demographic, they depend on the specific workforce and won’t apply in all instances. A successful multigenerational benefits plan will contain something of value for everyone.


It takes more than simply “shopping the market” to meet your needs, especially if you want a desirable benefits package that will keep your employees happy. At RMC Group, we believe that plan design matters and there is not a one-size-fits-all plan. We will help you customize the right benefits package for you and your employees.

Contact us today to see how we can help you build a benefits package that will make all generations in your workforce happy. Our offices can be reached at 239-298-8210 or [email protected].

The information in this article is intended for informational use only and should not be construed as professional advice. © 2023 Zywave, Inc. All rights reserved.